5 Words To Use in Emails that Encourage More Leads

Read about crafting compelling emails using power words to encourage leads to open and read your content. Learn how using power words in subject lines can help boost open rates and engage your audience effectively.

5 Words To Use in Emails that Encourage More Leads
Written by
Lorin Parrella
Published on
15 Nov 2023

In today’s digital age, effective communication via email is crucial for businesses striving to establish connections with potential customers. Approximately 205 billion emails are sent and received daily, and this number is expected to grow in the coming years. Crafting compelling emails that grab attention and encourage recipients to open and engage with your message is an art form that the best recruiting teams have mastered. Imagine if you could send one email that resulted in over one hundred leads. 

At Cura Search, we have helped some of the nation’s highest-earning recruiting executives. And we’ve learned their secrets. Here are the power words to use in a subject line that will get you better open rates. 

What’s a Power Word?

Power words are words that evoke strong emotions or generate responses, and they add an extra flair to your emails. Here are five powerful words that can encourage more open emails and boost your chances of turning leads into loyal customers.


People love feeling special, and “exclusive” fits this desire. When leads perceive an offer or information as exclusive, they are likelier to open the email to discover what sets it apart. Whether offering an exciting new job opportunity or insider insight into a company, using this word in your subject lines can create a sense of urgency and curiosity, compelling leads to click and explore further. 


In an era of mass communication, personalization stands out. 

The word “personalized” indicates that the content inside is explicitly tailored for the recipient, addressing their unique needs and preferences. As a recruiter, you should ensure you’re using your recipient’s name and other identifying information to enhance the feeling of personalization. Implementing personalized subject lines and content based on the lead’s precious interactions or preferences can significantly increase open rates. Personalization makes leaves feel valued, driving them to open emails to discover what personalized benefits await them.


Is there anything more motivating than a sense of urgency? 

The word “now” implies that an opportunity is time-sensitive and can be taken advantage of immediately. For example, telling your candidate you have a job opening that you can place them in “now” will encourage them to answer you quickly. When leads see this word, they are more likely to open your email to avoid missing out on something important. Use “now” strategically, but be sure to deliver on the sense of urgency in your content to maintain trust. 


In today’s busy world, everyone appreciates efficiency. 

Like “now,” “quick” creates a sense of urgency. The word suggests that the content of your email is concise, easy to digest, and won’t consume much of your lead’s time. People are more inclined to open emails that they know will require little time investment. Using “quick” in your subject line implies that the information or offer inside can be swiftly understood and acted upon, encouraging leads to open your email promptly. 


Perhaps the most powerful word in the English language is “you.” 

Addressing leads directly by using the word “you” in your subject lines and content makes the email feel personalized and relevant to the recipient. It shifts the focus from your business to the recipient’s needs and interests. When leads see that the email is about them and how your offerings can benefit them personally, they are more inclined to open up and engage with your message. As a recruiter, you always want your candidate to be at the forefront of your messages. This creates positive candidate experiences, encouraging leads to continue communicating and working with you.

Incorporating these powerful words strategically in your email marketing campaigns can significantly enhance your open rates and improve the persuasiveness of your communication with leads. Remember, the key is to combine these words with valuable, relevant, and engaging content that lives up to the expectations set by your subject lines. Doing so can create a compelling email marketing strategy that encourages more open emails, fosters meaningful connections with leads, and drives conversions for your business.

At Cura Search, we’re here to help you with all your recruiting needs. You’re supporting candidates all day, but as a recruiter, who is keeping you? As a Rec2Rec company, we’re here to take care of you. Reach out to us at www.CuraSearch.com to find out more.


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